WWF: "How do you experience death"

Krasse crossmediale Augmented-Reality-Kampagne

– Auftraggeber: WWF Russia
– Agentur: Leo Burnett, Moscow, Russia
– Creative Director: Grigory Sorokin, Mikhail Kudashkin
– Art Director: Vladimir Shreyder, Mikhail Derkach
– Land: Russia
– Launch: September 2010
– YouTube-Video (Case documentation): www.youtube.com/watch?v=0ZO4mkTbaj0