Tesco Homeplus: Nominated for› Digital Design of the Year›

Brand Stores, Campaigns, Digital Out-of-Home-Media, Urban Media /

Februar 9, 2012

Virtual Store in Seoul Nomination by the London Design Museum

Tesco Homeplus Virtual Store in Seoul has been nominated for› Digital Design of the Year› by the London Design Museum (www.designmuseum.org). The exhibition is open from 8th February – 15th July 2012 (www.designsoftheyear.com).

About Tesco Homeplus Virtual Store

Tesco Homeplus opened the world’s first virtual store in the Seoul Subway in August 2011
The store was the result of further development of the advert concept created by Cheil Worldwide, that won the Grand Prix and the International Festival of Creativity held in Cannes, France in July 2011. For more information (YouTube video): http://www.youtube.com/watch?v=nJVoYsBym88
The Homeplus App, which allows Homeplus customers to scan and place orders at the virtual store, has been downloaded by 900,000 people since launching in April last year.