New Neuroscience research into the true impact of Out of Home Advertising

Neuroscience identifies the Wow factor at the heart of great outdoor

Source: http://www.oceanoutdoor.com/neuroscience/
A theoretical model, grounded in neuroscience, says that to get results, outdoor advertising needs to capture our attention and then engage our emotions. A strong emotional response drives memory encoding, and this is key for any communication, because memory encoding correlates with subsequent purchase behaviour. Watch the learning videos: http://www.oceanoutdoor.com/neuroscience/