Kunsthalle Hamburg x urbanscreen.com: 555 KubiK

Digital Out-of-Home-Media, Public Art Media /

Oktober 17, 2010

3D Projection «How it would be, if a house was dreaming»

– Production: urbanscreen.com (urbanscreen.com)
– Art Direction: Daniel Rossa (www.rossarossa.de)
– Technical Director: Thorsten Bauer
– 3D-Design: David Starmann
– Sound Design: Jonas Wiese
– Vimeo-Film: http://vimeo.com/5374101
– Vimeo-Film (extended): vimeo.com/5677104

The conception of this project consistently derives from its underlying architecture – the theoretic conception and visual pattern of the HAMBURGER KUNSTHALLE.
The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers «Galerie der Gegenwart». Resultant permeability of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves – describing the constitution and spacious perception of this location by means of the building itself.