Calvin Klein Underwear: "Rain, rain, come again" (2009)

Brand Scenographies, Campaigns, Digital Out-of-Home-Media, Urban Media /

März 25, 2012

An ad that relies on weather

Hidden nakedness attracts more attention. This ad has also a double advantage for Calvin Klein. It simultaneously advertises their sleeve and brassier together.
– Advertising School: Chosun University, Gwangju, South Korea
– Creative Director: Ho-kyun Jung
– Art Directors / Photographers: Ho-kyun Jung
– Copywriter: Jae-shik Seo
– Released: January 2009
Via: mastercom http://www.adpunch.org/entry/rain-rain-come-again/