BT British Telecom: "1000 Days" Olympic Activation 2010

Brand Scenographies, Campaigns, Digital Out-of-Home-Media /

Januar 30, 2010

Deliver a compelling launch of BT’s Olympic Sponsorship activation programme

Imagination.com delivered a new communications channel on an existing iconic London landmark to drive social engagement. The output saw the installation of Europe ’s highest 360 degree LED information band 167m above street level, at the top of the BT Tower.

Campaign name: BT Olympic activation launch
Date work was run: November 2009
Country work was viewed/aired/published: United Kingdom
Media: Live Events
Client: BT

Brief: The creation of an unexpected and disruptive launch which saw a new media channel and messaging on the BT Tower. The installation of Europe ’s highest 360 degree LED information band 167m above street level, at the top of the BT Tower, offers a platform for further social engagement as the count down to the Olympics continues. This launch saw BT in the top 10 of the 50 hottest brands on Twitter and exposure to an audience of 5.2 million.
Via: http://showcase.brandrepublic.com/imagination/ourwork/bt-olympic-activation-launch