APG: Mobile App "PosterPlus"

APG/ SGA Launches Image Recognition iPhone App

Today, SGA launched PosterPlus, an iPhone application which enables interaction with traditional static posters.
The service, developed by Vanija (www.vanija.ch) and mitLinks (www.mitlinks.ch), rests on image-recognition technology (from the Swiss company kooaba (www.kooaba.com) and resembles the services provided by uSnap (JCDecaux) and DooG.
Initially, PosterPlus will be available only to agencies and ad-space-buyers to give them time to adapt to the new tool and to develop some creative ideas. The general public will only have access during the second trimester of 2011 “at the earliest”.
SGA is market leader for outdoor advertising in Switzerland, with a 75% market share, and is an affiliate of Affichage Holding SA, which is owned 30% by JCDecaux.
Via: http://en.ooh-tv.com/ (2.10.2010)