McDonalds Fries Pedestrian Crossing 2010

French Fries for Züri Fäscht

McDonalds in Switzerland turned a Zurich pedestrian crossing into a portion of fries during Zürifest (Züri Fäscht) over three days, providing a way to connect with the increase in foot traffic. The ambient campaign, outside the Niederdorf restaurant, helps the company deal with increased competition from independent street stalls providing fast food.
– Client: McDonald, Switzerland
– Agency: TBWA Switzerland
– Location: Zürich
– Launch: July 2.-4., 2010
Via: http://theinspirationroom.com/daily/2010/mcdonalds-fries-pedestrian-crossing/ (4.8.2010)