4th Workshop on Pervasive Advertising

Call for Position Papers

4th Workshop on Pervasive Advertising
In conjunction with Pervasive 2011, June 12 2011, San Francisco, US
Submission Deadline: May 1, 2011
Pervasive computing technologies such as a variety of ever-smaller mobile devices, public digital displays, and location sensing and tracking tools are rapidly adopted by the advertising industry.
The overall topic of the workshop is the application of Pervasive Computing technologies for advertising purposes. This topic is of particular interest at this time because advertising is considered by multiple researchers as one main business models for pervasive computing and has recently been called the “Killer application for the 21st century”. The market is rapidly growing, and major companies (Apple iAd, JCDecaux, Wall, ClearChannel, Google etc.) are invested in pervasive advertising projects. The main hinderance today is that advertisers lack the technological skills, and pervasive computing researchers and practitioners lack the advertising knowledge and experience. Furthermore, these groups rarely talk to each other.
Important Dates
– February 4, 2011: Deadline for electronic submission
– April 15, 2011: Author Notification
– April 22, 2011: Submission of camera-ready
– May 1, 2011: Deadline for submission of position papers
– June 12, 2011: Workshop at San Francsisco, CA
We believe that currently we stand at a crossroads between well-done pervasive advertising, where entrepreneurs and customers interests are equally valued (where many people can be both at the same time), and high-quality advertising is calm, but provides great experiences and fun, while respecting privacy, and badly-done pervasive advertisings, where entrepreneurs and customers fight each other, and low-quality pervasive advertising spies on customers and annoys them.
Based on the success of previous workshops we envision to continue and further establish the workshop series as a prime venue bringing together people from academia and practice, hence driving forward research in the field of Pervasive Advertising. We believe that our research community has a responsibility to contribute towards a joint understanding of how pervasive advertising of the future will look like. To this end, this workshop looks at the future of advertising from the perspective of pervasive computing. It aims to provide a foundational structure for the field and will attempt to sketch a roadmap for further research and deployment challenges in this domain.
As the field is maturing and the main questions have been defined, we will provide space for group work focussing on the current issues in the field of pervasive advertising. We hence invite papers that address any relevant issues, especially Calm vs. Engaging Advertising, Lessons from Deployments, Audience Measurement and Personalization. Similar to the previous workshops, accepted papers will be published in the online proceedings of this workshop.
The first objective is to maintain and grow the pervasive advertising community.
This is accompanied by targeting a predefined set of focus questions: Calm vs.
Engaging Advertising, Lessons from Deployments, and Audience Measurement
and Personalization. We plan to produce a journal special issue based on this
workshop.
Paper Submission and Participation
We ask potential attendees to submit up to 10-page position papers describing how their research relates to the particular focus on the workshop. Position papers should also include description of ongoing research, results obtained, experience gathered, new ideas, future projects or questions on topics related to pervasive advertising and shopping. All submissions will be peer-reviewed.
More information can be found at
http://pervasiveadvertising.org
All submissions must be submitted via email to Florian Alt:
florian.alt@uni-due.de
Papers should be no longer than 10 pages. All papers must be submitted in PDF in Springer LNCS format. At least one author for each accepted paper is expected to attend the workshop.
Selected papers from the workshop may be considered for expansion and inclusion in a special issue of Personal and Ubiquitous Computing.
Via: http://pervasiveadvertising.org/?page_id=199